Updated from the current SOPs

Your first 30 days as a GM, in the right order.

Every SOP, every Loom and the mistakes every new GM makes once, cut into small steps. Read it, watch it, get the check right, move on.

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Week 1FoundationsWeek 2Concepts and copyWeek 3Clients and launchWeek 4Running accounts
Week 2 · Concept workflow · step 4
Nothing reaches a client without Lead QA
📄 SOP: Add Concepts in Notion ↗▶ Loom ↗
Self-check, then Lead QA, then the director. Only then the client sees it.
Walkthrough · 4 min
Common mistake

Reporting Meta CPL when the client pays on qualified leads

Day 1252% done
Quick check

Friday's launch will slip to Monday. You find out Tuesday. When do you tell the client?

Friday, if it is still late
✓Today, with the new date and why
Only tell your director
✓ Right first try
4weeks, in order
–small steps
–checks to get right
–real GM mistakes

How it works

1

One small step at a time

Each step is one rule with the line to remember, a link to the Notion SOP it comes from and the Loom that shows it.

2

Get the check right to move on

Most steps end with a real scenario. Your first answer counts, so read the step before you guess.

3

Your director sees where you are

Progress, first-try answers and pace go to Lays, Jay, Sindy and Nathan, so they know what to cover in your 1:1.